Back when "Fronture Technologies" had 40+ employees and had been successfully ruling the
tech world
for 14+ years, reaching out to brands for advertising, the managing director had an
insightful
realization. He understood that advertising, by itself, wasn't enough to communicate
effectively
with the audience. You see, advertising involves various activities like creativity,
content, media
planning, and research, among others.
Each of these activities is like a separate world in itself. So, it didn't make sense to
assume that someone working in the creative part of advertising, like a copywriter, would
automatically know everything about media planning. It's like expecting a one-person show
when it's actually a team effort. That's when the idea of creating a separate, independent
company for marketing activity came into play.
For instance, software services should be handled by a separate, dedicated company.
Similarly, there should be a distinct production company for all things related to making
advertisements. When it came to events, they realized it needed a separate, fully equipped
company to ensure successful and well-organized events. Each department had to be its own
independent entity.
Because they all served a common goal: Communication. It's about understanding what's
going on in the minds of consumers and making sure you get their attention. They wanted to
have a significant share of the consumer's mind, and to do that, they needed to approach
things from all angles.
So, that's how the concept emerged, and they decided to give each department its own space.
As for the name, it was chosen somewhat randomly, but it's grown and evolved digitally.
They've successfully given life to the word "Digitally," and that's how "Fronture Digital"
came to be.
